Austin doesn’t feel like a traditional business centre, and that’s part of the draw. The city has grown quickly, but it’s held onto a sense of personality: creative, social, and a little unconventional. Tech is now a major part of the story, but it’s not the only one.

People move here for momentum, yes, but also for lifestyle. It’s a place where work and life overlap more naturally, and where the talent market is shaped by growth, migration, and a steady stream of new investment.