Yeni Joseph works as Public Policy Manager -  Diversity & Inclusion (D&I) at NLdigital, the trade association for the digital sector in the Netherlands. NLdigital represents the industry’s interests in dealing with the government/political world and has over 650 members. As part of her role, Yeni leads the national Taskforce D&I for the digital sector in the Netherlands, an initiative by NLdigital in collaboration with the Ministry of Economic Affairs and Climate working towards more women in tech. 

She also serves as a policy advisor to organizations like TNW and Equals, striving for a more inclusive and diverse tech ecosystem and helping to spur the international growth and soft-landing of tech startups and scale-ups.

What does a better world of work look like to you?

The digital industry is growing extremely fast. As a result, it’s never been more of a driving force for our economy and society.

To be able to sustain this growth, we need to diversify our talent pipeline.

Diverse perspectives will allow us to grow our companies and develop inclusive products and services. This will help us to shape a world where all talents are valued, no matter who they are or where they come from.

What is your business doing to build a better world of work?

NLdigital is the trade association for ICT and telecom companies in the Netherlands. NLdigital represents the industry’s interests in dealing with the government and political world. We have 625+ member companies from all segments of the industry, making us the foremost advocate and representative of the Dutch digital sector.

The continuous lack of sufficient representation of women in the technology sector is worrisome, for both our society and economy. Therefore, we’ve launched a national Taskforce Diversity & Inclusion: more women in the digital industry in the Netherlands. Initiated by NLdigital, the ministry of Economic Affairs and Climate, along with other leading companies in the digital industry.

What are your predictions for how work will shift over the next few years?

Digitalization will allow us to tap into new markets and have access to talent from all over the world. This creates a huge opportunity, but also the challenge of how we can build lasting relationships in the digital age.

What is the biggest challenge you see for companies who want to improve the experience of work?

Because of the talent shortage/war on talent (particularly within the tech industry), companies have a hard time not only attracting - but also retaining talent. Therefore, more than ever, companies need to have dedicated values and allow their talent to grow and get the best out of themselves.

What is one piece of advice you would share with businesses that are wanting to build a better world of work?

Inclusion is not a matter of political correctness. It is the key to growth!

Is there an individual you admire who you believe is building a better world of work?

Know of someone who's building a better world of work?

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